about
Lume Agency is a design and technology collective exploring the intersection between form, function, and emotion. The studio was founded with a simple idea — that innovation should feel as natural as it is intelligent. Through a combination of digital craftsmanship, spatial design, and visual experimentation, Neutra Lab creates experiences that merge logic and sensitivity.
At its core, the studio views every interface, object, or environment as a living system — one that reacts, learns, and evolves with its audience. Their process begins with observation: how light interacts with surfaces, how rhythm defines space, and how technology can serve human perception rather than replace it. This perspective allows Neutra Lab to craft digital products and visual systems that breathe — dynamic yet perfectly balanced.
Collaboration stands at the heart of their practice. Designers, developers, 3D artists, and sound engineers work side by side to dissolve the boundaries between disciplines. The result is work that feels cohesive and spatially aware — from interactive brand worlds to immersive installations. Each project is approached as an ecosystem, where technology becomes invisible, and the experience takes center stage.
credits
Art Direction
Halo Visual
Brand Identity
Forma Agency
Creative Direction, Strategy:
Yara Hoffman


other works







